May 2017
Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong Business & Economics, Development, Management Science
Eric Barker
Business & Economics, Development, Management Science
1 · 224 pages
224
1
Oct 2017
Building a Storybrand: Clarify Your Message So Customers Will Listen Business & Economics, Business Communication, Business Writing
Donald Miller
Business & Economics, Business Communication, Business Writing
1 · 228 pages
228
1
Mar 2021
Copywriting Is…: 30-or-so Thoughts on Thinking like a Copywriter Business & Economics, Industries, Marketing
Andrew Boulton, Giles Edwards
Business & Economics, Industries, Marketing
1 · 232 pages
232
1
Aug 2002
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Business & Economics, Management, Marketing
Geoffrey A. Moore
★ 5.0
Business & Economics, Management, Marketing
1 · ★ 5.0 · 256 pages
256
1
Jun 2004
If My Product’s So Great How Come I Can’t Sell It: Four Agreements for Marketers 100 Customers in 100 Days Business & Economics, Marketing
Kim Klauer
Business & Economics, Marketing
1 · 343 pages
343
1
Dec 2017
Inspired: How to Create Tech Products Customers Love Business & Economics, Computers & Information Technology, Entrepreneurship
Marty Cagan
Business & Economics, Computers & Information Technology, Entrepreneurship
1 · 368 pages
368
1
May 1999
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers Advertising & Promotion, Business & Economics, Consumer Behavior
Seth Godin
Advertising & Promotion, Business & Economics, Consumer Behavior
1 · 255 pages
255
1
The Tipping Point, #2
Oct 2024
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering Business & Economics, Marketing, Philosophy
Malcolm Gladwell
★ 4.5
Business & Economics, Marketing, Philosophy
1 · ★ 4.5 · 352 pages
352
1
Feb 2017
Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Business & Economics, Customer Relations, Management
Jeff Gothelf, Josh Seiden
Business & Economics, Customer Relations, Management
1 · 253 pages
253
1
Jul 2003
The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management Business & Economics, Economics, Entrepreneurship
Peter F. Drucker
Business & Economics, Economics, Entrepreneurship
1 · 358 pages
358
1
