“This Business Has Legs”: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story cover

“This Business Has Legs”: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story

Peter Bieler, Suzanne Costas (Primary Contributor)

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission."
—Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot."
—Bob Rice Pet Rock Promoter

Genre
Advertising & Promotion Biography & Autobiography Business & Economics Corporate & Business History Entertainment & Performing Arts
Pages 206 Pages
Published May 28, 1996
Publisher Wiley
Language English
ISBN 9780471147497
ASIN 0471147494
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