The Choice Factory: 25 behavioural biases that influence what we buy cover

The Choice Factory: 25 behavioural biases that influence what we buy

Richard Shotton

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

Genre
Advertising & Promotion Business & Economics Consumer Behavior
Pages 218 Pages
Published February 12, 2018
Publisher Harriman House
Language English
ISBN 9780857196095
ASIN 085719609X
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